Brighton5

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On Saturday we filmed our crowdfunder video in Brighton. I hadn’t slept properly all week I was so nervous. In my head we only had one shot of getting it right, despite being told by all around me that we can edit or re-shoot if necessary. It would be the first time I would hand over control to strangers, when I had been the only person living and breathing this project on a full time basis for the last six months.

In the planning phase, I researched successful crowdfunder videos and then, after talking to the Brighton5 teens wrote a script which I felt would resonate. My nephew Ellis (our music producer) mentioned his mate Javier was directing and producing ads, and was about to shoot Drake’s next music video. He suggested we all meet up in London. When we met I realised Jav did not rate my script at all. “Yeah – we don’t need that. We’ll shoot it for ya” – it was all very casual and easy going. I came away from the meeting absolutely terrified but knew if we were to make something that the teens think is cool, and want to be part of, I, at the marvelous age of 49 shouldn’t be the one to do it! Jav sent me links to his suggested Director’s work, Michael Holyk, and when I got home I watched some of the videos with my two teenage daughters. “YES MUM”. Obviously.

Then the wait began – we needed to get a date in the diary that all involved could do. Finally, Saturday April 21st was set. There were no pre-production meetings, no call sheets. Nothing. On Friday night about 11pm, I got an email from Jav with a list of questions – “why are we making this film?” etc. The answers to his questions were easy. This was the sum of our pre-production planning.

I was up at 5.30am on Saturday and a few hours later my house began to fill up with wonderful adult and teen contributors. By 9am, Director Michael Holyk and Camera Op Raja Virdi arrived. This was the first time we had all met. As soon as they entered the house I knew it was going to work. They both have a rather beautiful and calm aura about them. As Jav said – “Stop worrying, we do this in our sleep!” (not that they seem to get much of that). The three of them sat in my garden and talked. Meanwhile, I sat with Tayler, Saba and Jane in the kitchen worrying for Britain. The teens were busy being teens, sorting out what they were going to wear etc. while our stills photographer, 18 year old Mose, was already clicking away recording the proceedings.

Then filming began. Michael and Raja filmed the girls walking to the beach, goofing around, chatting. The weather was glorious. After about three hours we came back to the house for the one-to-one interviews. We filmed each girl in various rooms, where I asked them questions about their experiences of anxiety and depression. Their answers spilled out – eloquent, brave and beautiful. As one expressed, “I have never done this before – it feels so cleansing!” Thank you to Lola, Lotti, Ella, Chloe, Molly, Grace and Maya. HUGE respect.

Next up and about two hours later than planned we filmed our adults – parents and experts in the field of teens and pastoral care. I can’t thank Lorna Marsh, Fiona Paterson and Saba Ali enough. Their drive to help make positive change bowled me over. Once again eloquence and passion shone through.

Finally it was my turn. To appeal direct to camera to express why we need “YOUR” donation. I had printed out prompt cards the night before to be sure to remember everything. But unlike the other contributors to the film, I was not eloquent. It felt like my brain had fallen out and I couldn’t get my words out. We were eight hours into filming and I had completely forgotten how to speak. Director Michael politely stopped my pain. “Just tell it to me”. I went on a passionate rant about why it’s so important – being a mum of two teens; my worry about device addiction and why giving teens something TO DO and MAKE themselves is key. He smiled as I was ranting and then said “That’s it right there, we don’t need the other stuff”. Done. It’s a wrap. Knackered and over the bloody moon, the party began.

Michael and Raja had to get back to London as soon as the filming was complete, we didn’t want them to leave. Michael flew to Vietnam the next day to shoot a music video and is then flying on to LA for another project. That’s what success looks like.

Jav stayed and partied with us, a well earned end to a very very industrious day. Javier Alejandro is a kind, generous spirit. He pulled many favours to make this happen and invested his company cash too. A big thank you goes out to him.

Brighton5 is all about collaboration – bringing together great minds, creativity, passion and determination. Now, we wait for an edit date. But having worked so intensely with Jav, Michael, Raja, Ellis, Mose – all of our brilliant adults and teenage girls – we know it will be worth it.

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Brighton5 t-shirt designs
Our teens designed t-shirts – don’t they look great printed!

We’ve been keeping an eye on the weather as Saturday approaches. It’s D-Day for filming our crowdfunder. We’ve been amazed at the huge amount of support people have given us, from directing the shoot, providing equipment and speaking on camera to photographing the events of the day and offering to make teas. (Thank you all!) Some of our teens have even signed up for getting up at the crack of dawn to get a shot of the sunrise on the beach!

We’ll be wearing our brand new Brighton5 T-shirts, all designed by our teens. (Suspect there’ll be a bit of a bun fight over who gets which one!)

We’ll post updates over the day on social media – Twitter, Instagram and Facebook – so give us a wave!

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The on-going revelations about Facebook and Cambridge Analytica’s doings has made me wonder how much attention teens are paying to what it all really means for them. When I asked my teen what she thought of it all when the revelations broke, she was non-plussed. What revelations?

And whilst we’ve seen myriad news and think pieces about the issues, how much of it is aimed at the heaviest users of social media – young people? Not much, I suspect.

We’ve seen old white men addressing Facebook’s CEO Mark Zuckerberg in Congress in the US last week showing just how much they don’t get about the platform and how it works. There’s been a discussion about “Facebook embeds”  (Facebook staff embedded in political campaign teams to help them optimise their strategies) which has huge implications for how the electorate in everything from the US election to the EU Referendum may have been manipulated. There has also been many accounts from people who’ve managed to download the umpteen gigabytes of data from their Facebook and Google accounts revealing just how much is tracked and kept – every link we click on, every map we search, every email… including news that mobile phone text messages had been scraped from Facebook user’s data (why was Facebook holding that data anyway??).

“The covert nature of persuasion on the social web means that effective marketing is no longer something you can see or even perceive, but something which through a thousand “touch points” might subtly change your behaviour without your noticing.” Emily Bell, The Guardian, 16 April 2018

My teen is of voting age. How many of them (and us) have been fed unscrupulous political ads from dubious “news” pages on Facebook and the like? How much personal information are our teens giving away from their ubiquitous use of social media? And more importantly, how much do they understand about the exchange of a “free” service for their data? Who has the power here?

Facebook seems to be cleaning up its act in a hurry. Their share price tanked in recent weeks (though it rose again after Zuckerberg’s Congress appearance). New European data privacy laws mean that they have to act in any case. It’s good to see they’ve drafted clearer terms and conditions (hands up who’s read any social platform’s T&Cs? Would your 13 year old understand them?) and last October they announced they were launching a public archive of political adverts  so we can all see (presuming we’re interested enough to go look) who’s behind what.

Let’s not forget that there are some brilliant people doing amazing work by using social media platforms to bring communities together. But we also need to teach our kids (and perhaps ourselves) to be sceptical and inquisitive about these platforms, to ask the questions about who owns what and what we’re exchanging for a so-called “free” service. We’ve put this one high up on the Brighton5 to do list. Watch this space.

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I have just read Molly Ringwald’s article in The New Yorker where she revisits the John Hughes teen flick through the #MeToo lens. The Brighton5 (adult) team had already started commenting on it on our WhatsApp group – comments like “it’s great to think about the content (for BTN5) in terms of legacy and how it might be interpreted in years to come.” It got me thinking about John Hughes’ ability to write content that so accurately reflects what it’s like being a teenager, and how hard it is to write scripted content and get it spot on.

The Brighton5 project is unconventional in so many ways – in meetings I often describe it as being just like teenager: it doesn’t work in straight lines (development), it has suddenly grown and bolted off down the road and I am constantly trying to catch it up! One thing I am learning as we go through the development phase is the power of listening. Our Brighton5 teenagers NEED to be heard. At the moment, Brighton5 seems to be writing itself, with careful guidance and positive spirit.

So, what about ‘The Breakfast Club’? My teenage girls LOVE that film. If I put it on the TV they are guaranteed to join me on the couch (a rare thing!). I asked my eldest teen why she loves it? “It’s relatable, Mum, it’s about kids accomplishing things without adults. At the end of the day, it’s a feel-good film.”

So there you have it. Three goals for Brighton5. Sorted. So far the development has been the most exciting and terrifying experience of my working life. But who said any of this would be easy? One thing is for certain, we will listen, so they can make.